Automated ETL Pipeline & Analytics
📊 WEEKLY PERFORMANCE SUMMARY
• Revenue: $28,450 (+15% vs. prior week) — driven by the "Summer Sale" Meta campaign
• Orders: 342 (+8%) — average order value held steady at $83.19
• New customers: 89 (+22%) — organic traffic contributed 34%
🔥 TOP INSIGHTS
1. The "Summer Sale" campaign achieved 3.1x ROAS — highest this quarter
2. Mobile conversion rate improved to 4.2% after checkout redesign
3. "Pro Bundle" overtook "Starter Kit" as best-selling product
💡 RECOMMENDATIONS
1. Scale "Summer Sale" budget by 20% while monitoring CPC
2. Launch retargeting for 156 cart abandoners from this week
3. A/B test "Pro Bundle" pricing at $89 vs current $79